Green is Good
“A goal of the collaboration between Dow and the Nature Conservancy is to create software that helps a company assess its natural resources so that they can be compared with man-made assets. What is a swarm of wild bees worth? One way to answer this question is to determine the cost of pollinating a crop with managed honeybees. To assess the value of a clean river to a soda bottler, you could tabulate the price of purifying a gallon of polluted water. The assumption is that if you want companies to care about nature you must put a price tag on it.”